What’s the most important rule in caring for wool carpets and rugs? PROTECTION!!!
July 16, 2019
A guide to why you need protection and how it works

So why
protect your wool carpets and rugs? What appears to most, is that just dirt and
spills are on the surface which will just go away with a simple clean. What is
really there is yes, dirt but also spots and stains, spots will generally go
with the main clean however, stains can be more permanent.
Stains is
where the colour or pigment has changed due to a chemical bond from the spill
of something such a wine in much the same way the wool was originally dyed in
the first place. Because of this, stains are harder to remove and require specialist
products to reverse the dye process in order to get the area back to its
original colour. This process can be quite aggressive which maybe relatively
safe on synthetic fibres but not on wool.
Therefore, Hampshire Carpet and Upholstery Care
recommend that wool rugs and carpets are
protected from day one, or after we have cleaned them! Our protection works against
both water and oil-based stains, also retards the re-soiling and wear
rate. Works by protecting each and every
fibre with an invisible shield making them virtually 100% stain resistant. A Guide To How Protection Works:
New Carpets – Protected
Most new carpets have a
‘protective treatment’ applied to them at manufacture or by the store. Although
this invisible coating is NOT ‘bulletproof’ you will benefit from a special
‘Triple-action’ that…
- Repels liquid spills
- Resists damage to the fibres
- Releases dirt and grit from the carpet

Dirty Carpets.
Your carpets are under a
constant attack by soil, pollens and allergens in the home. These are trapped and held in the carpet as
if it were a filter for your home.
Unfortunately grit in the soil will rub against the fibres when you walk
on the carpet and scratch the protector.
Luckily this damage is only to the protective coating. So, with
cleaning, the carpet can be restored to a ‘like new’ condition.

Damaged Carpets – After Cleaning.
Without regular
professional cleaning and renewing the protective treatment, the dirt &
grit starts to cut like knives directly into the fibres, deteriorating their
appearance and causing irreversible damage, so even with the best cleaning system
possible the harm can not be removed. In addition without regular cleaning the
spills, ‘airborne’ pollens and allergens penetrate deep into the carpet.

Regular Cleaning.
It is recommended, for both
the health and appearance of the carpet, that the average family, have their
carpets professionally cleaned every 12-months … although you may not see the
soil you’ll be amazed at the build-up of harmful dirt and grit in the base of
the carpet. This will stop the grit from
removing the entire protective coating and preventing, long-term damage to the
fibres.

THE LONG-TERM SOLUTION Re-protection
Re-protecting your freshly
cleaned carpet will reinforce your carpets original ‘Triple-action’ protection shield
by…1.Repelling liquid spills, allowing you time to mop
them up to keep the carpet looking great longer.2.Resists damage to the fibres giving you longer
lasting carpets, which saves you time and money replacing them.3.Releases dirt and grit from the carpet making it
easier to vacuum clean and keep healthy.
Protect, your carpets and you’ll protect your
investment, saving you time and money from not having to replace the carpet and
make your home healthy and the carpets beautiful for years.
