What’s the most important rule in caring for wool carpets and rugs? PROTECTION!!!

July 16, 2019

A guide to why you need protection and how it works

A logo for carpet protection with a shield and arrows

So why protect your wool carpets and rugs? What appears to most, is that just dirt and spills are on the surface which will just go away with a simple clean. What is really there is yes, dirt but also spots and stains, spots will generally go with the main clean however, stains can be more permanent. Stains is where the colour or pigment has changed due to a chemical bond from the spill of something such a wine in much the same way the wool was originally dyed in the first place. Because of this, stains are harder to remove and require specialist products to reverse the dye process in order to get the area back to its original colour. This process can be quite aggressive which maybe relatively safe on synthetic fibres but not on wool. Therefore, Hampshire Carpet and Upholstery Care  recommend that wool rugs and carpets are protected from day one, or after we have cleaned them! Our protection works against both water and oil-based stains, also retards the re-soiling and wear rate. Works by protecting each and every fibre with an invisible shield making them virtually 100% stain resistant. A Guide To How Protection Works: New Carpets – Protected Most new carpets have a ‘protective treatment’ applied to them at manufacture or by the store. Although this invisible coating is NOT ‘bulletproof’ you will benefit from a special ‘Triple-action’ that…
  • Repels liquid spills
  • Resists damage to the fibres
  • Releases dirt and grit from the carpet


A computer generated image of a rope with ncba written on the bottom

Dirty Carpets. Your carpets are under a constant attack by soil, pollens and allergens in the home. These are trapped and held in the carpet as if it were a filter for your home. Unfortunately grit in the soil will rub against the fibres when you walk on the carpet and scratch the protector. Luckily this damage is only to the protective coating. So, with cleaning, the carpet can be restored to a ‘like new’ condition.

A drawing of a rope with black dots on it

Damaged Carpets – After Cleaning. Without regular professional cleaning and renewing the protective treatment, the dirt & grit starts to cut like knives directly into the fibres, deteriorating their appearance and causing irreversible damage, so even with the best cleaning system possible the harm can not be removed. In addition without regular cleaning the spills, ‘airborne’ pollens and allergens penetrate deep into the carpet.

A picture of a fence made of green twisted rope

Regular Cleaning. It is recommended, for both the health and appearance of the carpet, that the average family, have their carpets professionally cleaned every 12-months … although you may not see the soil you’ll be amazed at the build-up of harmful dirt and grit in the base of the carpet. This will stop the grit from removing the entire protective coating and preventing, long-term damage to the fibres.

A row of green twisted ropes on a white background

THE LONG-TERM SOLUTION Re-protection Re-protecting your freshly cleaned carpet will reinforce your carpets original ‘Triple-action’ protection shield by…1.Repelling liquid spills, allowing you time to mop them up to keep the carpet looking great longer.2.Resists damage to the fibres giving you longer lasting carpets, which saves you time and money replacing them.3.Releases dirt and grit from the carpet making it easier to vacuum clean and keep healthy. Protect, your carpets and you’ll protect your investment, saving you time and money from not having to replace the carpet and make your home healthy and the carpets beautiful for years.

A blue shield with the word resist on it
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